Agrarian Economics, 2010, No.1

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Agrarian Economics, 2010, No.1

AGRARIAN ECONOMICS
Published by Belaruskaya Navuka Publishing House, Minsk, Belarus

Number 1 (176), January 2010

Economics of Agriculture

Wladimir Gusakov
Human Resources: how to motivate consolidation, performance and efficiency. pp. 2-6

Zinaida Ilyina, Liliya Yonchyk
Social Impacts of the Economic Crisis (some results of the United Nations Ministerial conference, Almaty, Republic of Kazakhstan, 7-8 December 2009). pp. 7-12

Summary: The basic results of the conference "Social impact of the economic crisis in Eastern Europe, Central Asia and Turkey" are given in the article. Some states of region experience in development measures on overcoming of the crisis consequences is considered. The perspective directions of an employment policy, social protection and also the actions promoting achievement of food security are presented.

Fadej Suboch, Sergey Poznyak
The concept of development of a process industry in aspect of food competitiveness. pp. 13-25

Summary: In article priority directions and tendencies of steady competitive development as important factor of formation of economic mutual relations of the enterprises of a process industry in agroindustrial associations are studied. At the heart of directions on perfection of economic mutual relations of the enterprises of a process industry in agroindustrial associations the strategy directed on increase of efficiency of innovative activity of spheres of agrarian and industrial complex lays.

Andrei Goncharov
Mechanism of effectiveness increase of relation between personal subsidiary plots of villagers and organizations of consumer cooperative society. pp. 26-35

Summary: There are suggestions about improvement of the mechanism of relation between personal subsidiary plots of villagers and organizations of consumer cooperative society in order to increase production effectiveness of agricultural products in the personal subsidiary plots and processing, transportation, storing and realization of finished goods by the structures of consumer cooperative society. The algorithm of functioning of the mechanism of relation has been developed including a certain consistency of stage caring out from the beginning of establishment of the necessary quantity of purchase products and raw-materials in the plots of population and to the ending of realization of finished goods of the region consumer cooperative society which are conditioned by a main strategy and tactical conditions of economic policy.

Problems of Agroindustrial Complex Branches

Marina Malakhovich
Strategies of the integrated development of the fruit-and-vegetable subcomplex. pp. 36-40

Summary: Maintenance of food safety of the country is substantially defined by a level of development and stability functioning of the fruit-and-vegetable subcomplex. As the major precondition to stabilization and economic growth in all branches of economy strengthening integration processes as formation of effective industrial mutual relations and their structural reorganization are impossible without coordination activity of all parts of a technological chain and concentration of financial resources acts. In this connection an important point is research of industrial potential of the fruit-and-vegetable subcomplex of the Republic of Belarus and revealing opportunities of its corporate reorganization. In the article perspective directions of development of integration processes in agrarian sector of economy are studied, the analysis of the modern condition of the fruit-and-vegetable subcomplex allowed to prove expediency of creation corporate structures in the given branch is lead, organizational-economic forms of association subjects of the fruit-and-vegetable subcomplex are considered and also the basic advantages confirming efficiency of realization given process are certain.

Natallia Kireyenka
Positioning strategy of meat products tо the market. pp. 41-47

Summary: Positioning strategy is one of the most efficient methods of realizating promotion policy of enterprise. The research paper theories and methodological essence of positioning are generalizating and systematizating. Classification of main its directions which choice defines final results of meatprocessing enterprises Belarus activity is basing. Complex approach was applied to make map positioning of products of company "Belatmit" tо the native market. There were grounded strategic lines of the improvement of the policy that deals with promotion of a meatprocessing enterprise that provides of keeping the current market share, occupying new markets and providing income increase.

Ali Basheer Alkhateeb
Design of marketing strategies Open Joint Stock Company "Orsha meat-packing plant" based on SWOT-analysis. pp. 48-52

Summary: This article deals with the problems of formation of marketing strategies Open Joint Stock Company "Orsha Meat-Packing Plant" on the basis of SWOT-analysis of the enterprise. It covers the study of external and internal environment of the functioning of the plant, assess the strengths, weaknesses, opportunities and threats in the marketing mix (4Ps: product, price, distribution, promotion). Given the quantitative assessment of parameters were constructed dynamic (in three time horizons) and the static model of the SWOT-analysis. On the basis of the developed models were designed marketing strategies of plant: strategies to compete and the strategy of globalization.

Mikchail Kuzmenko, Valentina Vasilevich
Improving information system of efficient use and enhancing soil fertility of agricultural lands. pp. 53-55

Economic Publicistics

Victor Zhivitsa
A new interpretation of the theory of human society development. pp. 56-66

Reference Information

New editions in the funds of the I.S.Lupinovich Belarusian Agricultural Library (I. Fomina). pp. 67-68

The prices for agricultural production (December, 2009). pp. 69-72

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